WHAT IS THE PREFERRED READING IN A MEDIA TEXT
Preferred Reading:A concept used in relation to texts where the sender of a message or unconsciously encodes it in ways which function to guide or control its interpretation by receivers.
Negotiated Reading – This is when a member of the audience partly agrees with part of the product .
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Oppositional Reading - when the audience rejects the preferred reading, and creates their own meaning for the text. This can happen if the media contains controversial themes that the audience member disagrees with.
The Brown trailer makes the audience to feel bad against young teens as at 0:12 they beat up the other guy . young people would think and create an oppositional reading and make another idea to the trailer, because the teenagers think that that not all teenagers are like that and the people who made the movie by making them as threatening and dangerous.
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