gender stereotypes

Key words

Representation: the way a group or individual is portrayed in the media.

Normalised: when something becomes considered ‘normal’ or ‘usual’

Stereotype: viewing a group or individual in a fixed, over-simplified way.

Conventions: typical features of a media product. 

Reinforce a stereotype: the representation supports our usual expectations.

Subvert a stereotype: the representation goes against our usual expectations.

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.DONE

2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.DONE

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. I can in almost all adverts see men more powerfull comparing to woman and they belong in the kitchen.Also they are viewed as mens property and are always portrayed like that

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.That they have to be on a strict diet and by extra skiny.Also who celebrities who are older look younger.

5) How do your findings suggest representations of gender have changed over the last 50 years?That now men are not as powerfull and supreior.they are not portrayed as cleaners but as hard workers.