one direction

 One Direction - History: Blog tasks



Industry

1) How were One Direction formed and how is this reflected in the music video for History?
They all started as solos and the judges thought it was a great idea to make them all a group instead of a solo.And that turned out to be a great idea.

2) What is vertical integration? You may need to check your book for this (or remind yourself from this previous blogpost.)

 A company which is ownde by a bigger company. e.g.facebook/instagram
3) What is horizontal integration? (See link above for help again!)
 Horizontal integration is the acquisition of a business operating at the same level of the value chain in the same industry.
4) How has technological convergence changed the way audiences consume music videos?

5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos? You may want to read this text from an article in The Inquisitr about the relationship between 1D and Simon Cowell.
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Audience

1) What is the main One Direction audience - demographics and psychographics?

The main audience is mainly directed at girls at 10 -13 and that is because once they reach the age of 14,15,16 the get a bit to old for it.

2) What audience pleasures are offered by the music video for History?

The audience pleasures offered are the nostalgia of their whole journey of their careers and the fans remember how they started a connection.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments? 

1 shot that would particularly appeal to 1 direction fans would be the x factor shot because that is where they started the journey to fame.the second shot is when they were all together because Zayn Malik left them for an individual success.So it gives them nostalgia of
when they were together.The 3rd one is when they made their 1st music video.

4) What is nostalgia and why is it a key audience pleasure for the History music video?


  1. Nostalgia is a sentimental longing or wistful affection for a period in the past and it is a key audience pleasure because you remember why you were such fans of them and when they were just starting.
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5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?
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