Daily Mirror case study
Blog tasks: Daily Mirror case study
Work through the following questions to cover the Language and Audience key concepts for the Daily Mirror.
Language
1) Write the definition of the following key language for newspaper front pages:
Masthead: Name of the newspaper
Incentive: Initial promotion or reason to buy (free stuff)
Pug: Additional information to the incentive, in the shape of a circle usually
Splash Head: Main headline
Slogan: maxim for the newspaper
Dateline: Wednesday 15 March 2017 when the paper was published
Kicker: main interest story
Byline: who wrote the article
Standfirst: First paragraph of the article, typically in bold.
2) How much does a copy of the Daily Mirror cost?
85p
3) What are the main stories on the CSP edition of the Daily Mirror (see above)?
The main story is about a very famous footballer called Diego Maradona and how he passed away at the age of 60.
4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?
The typical choice of news stories in a tabloid newspaper is about celebrities or very well known people etc the royal family. They do this because the newspaper is targeted at ages 28-34 and they typically like celebrities.
5) What is the balance on the Daily Mirror front page between images, headlines and text?
1) What is the target audience for the Daily Mirror?
The target audience for Daily Mirror is late 20s and early 30s. The ages are from 28 years old to 34 years old.
2) Why does the Mirror front page story appeal to the Daily Mirror audience?
That it is filled with celebrity stories. Some of the stories on the Daily Mirror site is about celebrity deaths and the royal family like Queen Elizabeth.
4) Why are print newspapers generally read by older audiences?
Print newspapers are generally read by older audiences. This is because nowadays, young teenagers and adults under the age of 30 spend most of their time on social media and find out about the news that way or they go on to the news online. But, older audiences want to see the news face to face on a newspaper.
5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers?
4) Why are print newspapers generally read by older audiences?
Print newspapers are generally read by older audiences. This is because nowadays, young teenagers and adults under the age of 30 spend most of their time on social media and find out about the news that way or they go on to the news online. But, older audiences want to see the news face to face on a newspaper.
5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers?
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